Sales Development Representative

As a Sales Development Representative (SDR), you will play a crucial role in identifying, prospecting,
and qualifying leads. You will be responsible for engaging with decision-makers, setting up demo
bookings, and working closely with our Account Executive to move leads through the sales funnel.
Your ultimate goal is to drive high-quality leads (MQLs) that convert into demos and further pipeline
opportunities.

Key Responsibilities:
• Lead Generation & Prospecting: Hunt for new leads using platforms like Apollo.io, Lusha,
Mr. E, and other relevant tools.
• Lead Qualification: Qualify leads based on Niroggyan’s Ideal Customer Profile (ICP) criteria
and mark them as Marketing Qualified Leads (MQLs) in the CRM.
• Outbound Engagement: Reach out to decision-makers through a combination of outbound
channels such as email, LinkedIn, WhatsApp, and phone calls.

• CRM Management: Input and manage leads in the CRM, ensuring that all information is up-
to-date and leads are categorized appropriately.

• Collaborate with Account Executives: Work closely with the Account Executive team to send
out personalized sequences from the CRM and maximize engagement.
• Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click
rates), and continuously optimize for maximum outreach effectiveness.
• Demo Bookings: Drive decision-makers toward scheduling demos with the Account
Executives, focusing on achieving a strong ICP-to-demo conversion ratio.
• Pipeline Management: Ensure a smooth handover of qualified leads to the Account
Executive and track their progress throughout the sales process.

KPIs:
• Maintain a healthy ratio of ICP-qualified leads to demo bookings with decision-makers.
• Achieve or exceed monthly targets for demo bookings.
• Ensure high engagement rates for outbound sequences, with a focus on open rates and
click-through rates.

Required Skills:
• Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E,
and LinkedIn Sales Navigator.
• Communication: Strong written and verbal communication skills, with the ability to engage
decision-makers across multiple outbound channels.
• CRM Expertise: Proficiency in using CRMs to manage and track leads (e.g., HubSpot,
Salesforce, etc.).
• Data-Driven: Ability to analyze campaign performance and optimize outreach based on
engagement metrics.
• Collaboration: Strong teamwork skills and the ability to work in sync with the Account
Executive team.
• Organizational Skills: Excellent time management, attention to detail, and the ability to
manage multiple tasks simultaneously.
Qualifications:
• 1-2 years of experience in a similar Sales Development Representative or Business
Development Representative (BDR) role.
• Familiarity with healthcare SaaS products is a plus.
• Self-motivated, results-driven, and comfortable working in a fast-paced environment.

Why Join Niroggyan:
• Be part of a mission-driven company that is transforming healthcare communication in
India.
• Work in a collaborative and dynamic environment where your contribution has a direct
impact on the company’s growth.
• Opportunities for personal and professional development in a rapidly growing company.